The National Football Foundation (NFF) announced the launch of FootballMatters.org, a powerful new addition to the organization’s campaign to highlight the good in the game and the lifelong benefits to those who play it.
“Football makes a positive impact on so many levels, and we realized that we needed a centralized resource for capturing and subsequently promoting all the great football stories out there,” said NFF President & CEO Steve Hatchell. “FootballMatters.org provides us a potent platform for addressing that void and delivering compelling content directly to audiences who can help us amplify our messages about the value of football in producing leaders and creating educational opportunities.”
“It’s just gratifying to be part of something that does so much good for our young people,” said NFF Chairman Archie Manning. “The stories are out there, including the thousands of young kids who could not have gone to college but got some aid because of football, and their lives have been changed for the better. FootballMatters.org will enable us to directly capture those stories and inspire the next generation to further their educations.”
The NFF has linked with Arkleus Broadcasting, a Dallas-based full-service media company, to create the platform, which also encompasses a strong social media component to gain traction for the campaign.
The site focuses on stories, videos, and franchises highlighting the very best in high school and college football, such as: Football Moms, Special Teams, Hook & Corporate Ladder, Man-to-Man, the Quote of the Day and many more. The site will also be the home to exclusive profiles of Campbell Trophy finalists, Leadership Award Winners, Courage Award Winners and all the honors associated with the NFF.
“We are really excited about the Football Matters initiative,” said Hatchell. “I want to thank everybody at Arkleus for their passion for the project. They have done a marvelous job of getting it up and running in a short amount of time, and we have already received great feedback.”
The site focuses on the stories that evoke the qualities of leadership, sportsmanship, competitive zeal, character building and the drive for academic excellence that exemplifies many of the young men who play football and the families who support them. You can learn more about the site and watch a video featuring NFF Chairman Archie Manning and NFF Board Members Jack Ford, Archie Griffin, Kevin Plank and Rod West by clicking here.
The site is the latest addition to the NFF’s Football Matters Campaign, which began last year and provides people from border-to-border and coast-to-coast a voice in highlighting the positive impact that football has had on their lives. The campaign encourages participation via a series of national television spots with high-profile former players who subsequently achieved remarkable success later in life. The TV spots urge people to utilize social media platforms and the hashtag: #ImAFootballPlayer to share their football stories, which become part of the Twitter feed on the NFF website.