Consistency and frequency can take what was once an overlooked idea and turn it into something people can’t help but notice. Your brand is no different than a ball of foil.
Whether you cultivate it or not, your program has a brand. By actively shaping and reinforcing your brand, you can set your program ahead of others when recruits are making choices.
Here’s a tip for those of you looking to build strong social communities through paid media: invest in pay-per-engagement (also known as cost-per-engagement, CPE) models in which you pay only when a user takes an action; meaning the user likes, shares, or comments on your content, among other things.
Digital marketing is a hot topic, and everyone wants a piece of it. For your purposes, it’s an absolutely crucial space. You’ve got to fish where the fish are.
When it comes to showing off the pride and culture of your football program, there are many different mediums to consider. Before you update your facilities’ look one piece at a time, consider going to the professionals at Fathead PRO.
When the storied University of Michigan reached out to MMT in 2014 asking for help transforming a nondescript hallway into something that would engage student-athletes and potential recruits alike, MMT Sports Director Ray Redmond stood primed for the challenge.
In order to truly understand what makes the fans and media who follow your sport and program tick, you need to do research—a lot of research. Go through everything you can find about your program through present day, including old statistics, former and current player rosters and bios, coaching bios, written articles, media guides, and team monikers. Your objective is to discover and reveal the essence of your program. What makes it special? What is it about your program that keeps fans coming back?
AFCA Weekly had a chance to speak with Redmond at the 2015 AFCA Convention in Louisville about reasons for branding a football program’s environment.
Mississippi State University’s new football practice complex was built by coaches, for players, to give the program the best possible chance at success.