Brands Win Championships: Put Your Stamp On It

Traditions are born from detail. Take helmet stickers in college football, for example. They’re diminutive and subtle, but by being used across the vast majority of programs at one point or another, helmet stickers have become one of the sport’s most celebrated traditions. There’s a romance to customs like these that bring me, and millions of others, back to college sports every year. More important, they tell a story.